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Bandwagon effect

“The bandwagon effect, closely related to opportunism, is a phenomenon —observed primarily within the fields of microeconomics, political science, and behaviorism— that people often do and believe things merely because many other people do and believe the same things. The effect is often called herd instinct, though strictly speaking, this effect is not a result of herd instinct. The bandwagon effect is the reason for the bandwagon fallacy’s success.”

Wikipedia

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